Creatives
Posterbooster, a brand new tool to assess advertising posters!

Posterbooster, a brand new tool to assess advertising posters!

Last Wednesday a new Learn&Share event took place at the agency. Our 360° campaigns expert, Gilles Dumont, hosted the evening and introduced “Posterbooster”, a tool he developed jointly with Matthieu Dumont. Its goal? Assess the overall effectiveness of advertising posters.

Our PinQuest project for the IOC at «Le Meilleur du Web 2018»!

Our PinQuest project for the IOC at «Le Meilleur du Web 2018»!

Yesterday, the Creatives Team was proud to take part in the award ceremony for Le Meilleur du Web 2018 at the Rolex Learning Center, with our project PinQuest shortlisted in the “sports” category.

PinQuest was developed for the IOC and created during the PyeongChang Olympic Games. Our mission was to think of an innovative solution to boost the communication between the IOC and the olympians. Creatives’ digital team imagined PinQuest, a mobile app game made especially for PyeongChang athletes.

Feminism in the digital era

Feminism in the digital era

{Where are the women? } 🎤 — All over the digital! If you’ve missed this wave of femininity on the internet it’s really because you’ve been hibernating or living on top of the Matterhorn. But the big question we agencies are asking ourselves is: what are the new things that this empowerment movement is bringing? Here’s an overview of a few digital creations!

TAPAGE – The 100% digital magazine for women who talk about everything.

Their goal: to give a voice to the women of yesterday and today, but not only. The mag’s little thinkers are busy unearthing all the latest trends in fashion, beauty and culture to enhance the femininity of the modern Venus. By what means? By having developed a chatbot Facebook that sends its readers one article a day. A direct way to reach their audience and to communicate their engaged message.

WAIA – The media for women with colourful minds and skin.

Through photos, videos and tutorials, the digital platform pays homage to black women and traces their style. Waia has also created a newsletter called Femme Like You, which condenses all their original and inspiring content directly into your mailbox.

DIETLAND – The series that revolutionizes the weight of women.

Some critics call it a revolution in the way obese people are portrayed on TV, but it is the script itself that is revolutionary. A revisit of The Devil wears Prada where the main heroine is a complex obese woman who writes a column in a women’s magazine and responds to other complexed women. One day, she is contacted by a feminist movement and becomes a vigilante who fights against men accused of rape. So not only does the series denounce “grossophobia” and “fat shaming” but it also spices up the whole thing with a feminist, anti-patriarchal and anti-misogynist sauce.

PYNK – The clip that highlights the female sex.

Oysters, frilly pants with a “vulva” effect or anti-Trump messages on panties, so many signs assumed in this clip by Janelle Monáe who preaches the feminist movement from teenagers to the femme fatale. The clip has been seen more than 13 million times on YouTube!

@desfemmesfrançaises – On Instagram you will also find a tribe of influential women followers of this movement.

Today, we decide to take a closer look at the account @desfemmesfrançaises. Their editorial? Completely unique because each week a woman takes control of the account, gives you her daily life and inspires you…

In short, only beautiful and committed projects dedicated to open minds and change the image of women to enable them to better assume responsibility for themselves. Moreover, brands are also taking the bend and changing their communication, like Dove which calls upon “Madame everybody” for its shootings and which is going to launch its “No Digital Distortion” mention because, as Kendrick Lamar says so well “I’m so fuckin’ sick and tired of the Photoshop”.

We produced a brand new spot to launch BEBA’s new organic line!

We produced a brand new spot to launch BEBA’s new organic line!

Nestlé’s brand BEBA recently launched a new line of organic baby food.

On this occasion, Creatives was asked to create a spot. Casting, shooting, production and even broadcasting: we did it all!

Hey, guess what?! Creatives just won a new award 😊

Hey, guess what?! Creatives just won a new award 😊

In 2017, we launched a rebranding campaign for Dr. Gab’s, a true 360° job which main goal was to help the brewery adopt a sharper position in the market. Leading to a real increase in sales, this project was definitely a fun, exciting and above all, successful one.

And, what’s more, it also enabled us to win an award at ‘Le Meilleur du Marketing 2018’!

Creatives & Dr. Gab’s : a fun campaign to promote the ”SWAF” 🍻

Creatives & Dr. Gab’s : a fun campaign to promote the ”SWAF” 🍻

After a first mandate for Dr. Gab’s, the famous brewery asked Creatives to collaborate on a second project. Our new mission? To create a campaign for the launch of their new product: the “SWAF”.

This new beer is simpler and more affordable than the usual Dr. Gab’s products. Currently, the “SWAF” can only be bought in bars but should be available in stores in early 2018.

To help the brewery launch this new product, Creatives worked on the positioning and produced a poster as well as two videos, that were broadcast on Facebook. The videos were actually very successful : they have already reached over 70’000 views.

To discover these videos, simply click on the links below :

https://www.facebook.com/biereswaf/videos/10215650992806718/

https://www.facebook.com/biereswaf/videos/10215588834532800/


Loterie Romande : A brand-new look for the PMU mobile app 🐎

Loterie Romande : A brand-new look for the PMU mobile app 🐎

In 2013, Creatives created the first “PMU Romand” app for iOS. Thanks to our digital team, the new app now has a brand-new look, a fresh UX and is compatible with the latest version of iOS.

When easyJet meets La Compagnie Urbaine : a stunning video

When easyJet meets La Compagnie Urbaine : a stunning video

A wooden structure in the shape of a diamond, placed on the bowls of Plainpalais’ skatepark in order to host almost twenty performances; “La Compagnie Urbaine’s” ambitious show will take place from September 20 to October 11, 2017 in Plainpalais, Geneva.

In partnership with “La Compagnie Urbaine”, we also shot a stunning clip last spring. The goal is to celebrate a double arrival in Geneva: ZUP performers and the new easyJet airbus A320! Indeed, to properly lauch this new plane, easyJet teamed up with “La Compagnie Urbaine”. The result: an unusual and intense video clip where urban culture meets gleaming cabins. So turn the volume up and open your eyes :

The videoclip was widely broadcasted on social media in June, but that was not the end of this amazing partnership! The tickets for ZUP that were sold at Fnac were redesigned to look like an easyJet plane ticket. Plus, the hostesses that scanned the tickets at the event were dressed as easyJet flight attendants. And while the urban culture fans were waiting for the show to start, they could watch the easyJet mapping, specially designed for the occasion, from their seats in the bleachers.

TV Commercials for Conforama’s Happy Anniversary 🎈🎉🎂

TV Commercials for Conforama’s Happy Anniversary 🎈🎉🎂

After having worked together for a few years on social media projects, Creatives helped for the first time the furniture company Conforama to create several TV spots. Those were broadcasted on more than 20 channels in Switzerland and France, in French, German and Italian.

Creative concept, scenery creation and production… Our team was able to show once again its versatility by putting together a series of 3 spots on the theme of “Conforama Happy Anniversary”.

Launch of Thomy Air Service!

Launch of Thomy Air Service!

On this first of April, we are proud to launch Thomy’s new service: Thomy Air Service!

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