CTR, CPM ou CTA ?
Working for the digital world has been part of our strategy for over 10 years. And here are the 3 major steps.
1. Create brand awareness and consideration.
We create and publish bannering (display) and / or pure ads campaigns on Google Display Network (GDN), dedicated websites, YouTube, Instagram, LinkedIn or Facebook.
We also develop programmatic campaigns allowing dynamic purchase of media spaces to target your audience in an accurate way.
Campaigns’ goals can be different: they can help pushing the products or services’ ‘top of mind’, for example, or can inspire or increase sales.
2. Encourage purchase, create leads and turn them into customers.
Our UX (user experience) and SEO (search engine optimization) experts focus on creating the best online and / or shopping experience. We also support clients who want to launch their sales engine or optimize their e-commerce website’s performance and conversion.
Then we put in place ‘performance’ strategies by creating and managing our client’s AdWords accounts, by analyzing the language and search behavior of your specific targets and by creating the campaigns’ landing pages.
3. Analyze and improve.
We use ‘analytics’ strategies and propose tailor-made measures to track your KPIs. Based on these analyses, we can recommend you specific adaptations in order to continuously improve the campaigns’ performance and ROI.